Learner Response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Answered question 2 confidently and was able to get full marks.
WWW: Strong answer on question 3 however, answer it more strongly.

EBI: Use paragraphs and develop question 3.

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: 1/2; 4/4; 6/9.

3) For Question 2 on Chicken, use the mark scheme to identify at least one strategy used to promote Chicken to an audience that you didn't mention in your answer. The key lesson from this question was to make specific reference to the CSP in your answer.

For Question 2 on Chicken, I mentioned all the strategies that could be used for promotion: Traditional marketing, Festival, Trailers and film posters.


4) Now look at Question 3. Using the mark scheme as a guide, write a paragraph arguing that it is NOT important for the British film industry to make social-realist films like Chicken and that it should concentrate on making bigger-budget movies funded by Hollywood studios.

A reason for why it isn't crucial and important to make social-realist films like Chicken because they're unlikely to attract a big audience and they're unlikely to be a success. This is where Hesmondhalgh's theory comes in when he says business' don't have any guaranteed profit.


5) Finally, cover the other side of the debate. Write a paragraph arguing that it IS important for the British film industry to make social-realist films like Chicken and that such films contribute strongly to the social and cultural influence of the industry. You may also consider how they should be funded here. Use the mark scheme to help you with this.

It is important for the British film industry to create social-realist films like Chicken because it creates awareness about topics that aren't often covered in the media. Furthermore, just because social-realist films doesn't have a large audience it doesn't mean it can't be a success.