Film & TV assessment: Learner response

Your learner response is as follows:

Create a new blog post called 'Film & TV assessment learner response' and complete the following tasks on your coursework blog:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Clear, concise writing with some good textual examples.

EBI: Refer to keywords from questions (e.g. pastiche)2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment (even if you got full marks for the question).
1. A range of different genres are suggested on the poster – e.g. the background is almost
space (sci-fi); the silver symbol in the background alludes to comic books/Marvel universe; the woman on the left suggests martial arts or kung-fu movies – this is reinforced by the faint images in the background (man in mid-air kick on right-hand side); the helicopter in the top right hints at the war movie genre.

2. Social media was important in marketing the film – Chicken did not have a marketing budget beyond the creation of the trailer and poster so Facebook, Twitter and YouTube were vital in broadcasting and sharing trailers and information about the film.

3. how audiences interpret the media, including how they may interpret the same media in different ways.


3) The first question demanded a response using postmodern terminology. Write a definition here of the three main terms:

Bricolage: The juxtaposing of old and new texts, images, ideas and narratives to create new meanings.

Pastiche:This refers to media products that imitate the style of another text, artist or time period. Pastiche is an example of intertextuality and takes a positive view of the original source.

Intertextuality: The term Intertextuality refers to the process of creating references to any kind of media text via another media text



4) The second question was on the film industry. Write down two points from the mark scheme about Chicken's promotion and distribution that you didn't include in your answer. 

1. Digital distribution in USA/Canada followed in January 2018 and the film is now available on
Amazon Prime in the UK. The distribution of Chicken was challenging but ultimately quite

effective for a niche micro-budget film.

2. Construction of the Chicken branding on the poster/DVD packaging etc. effective in
communicating the genre and key selling points of the film – arthouse, social realism,
beautiful cinematography, theme of nature etc.


5) Look over your mark, teacher comments and the mark scheme for Question 3 - the 25 mark essay question on your TV Close-Study Products. Write a complete essay plan for this question based on the suggested answers in the mark scheme. You can either use something similar to your actual answer or alternatively start from scratch. Make sure it is an extensive, detailed plan focused on the question (representations; social and cultural contexts of production) and offering specific references to Capital and Deutschland 83 for each section. Try and cover the two texts equally if you can and aim to plan around 5-6 paragraphs in total.

Introduction: the performances in Deutschland 83 and Capital are distinct despite the same manufacturing time-Capital is a country drama state, it must be realistic to the moment, but D83 is based on the 80s, so their performances should be suitable for that age and not 2015 but it's a position as a postmodern document strongly reflects the manufacturing time views.

Women's representations: Capital and Deutschland 83 both have ' old-fashioned ' women's representations: characters of Arabella, Quentina [ subversion ] and Martin's wife and mother in D83 Paragraph 2: Politics — D83 = pro-capitalist subtext, glamorization of the West and, though subversive to the time period, conforming to the hegemonic political ideologies of today.